Contractor Resources: Your Hub for Heat Pump Success
Whether you’re talking with a homeowner for the first time, looking to expand your business with high-efficiency systems, or supporting customers after an install, we’ve created a suite of resources to make your job easier, and your business stronger. Below you’ll find tools, resources, and guides to help you confidently connect with homeowners, leverage your expertise in the market, and build lasting trust with families across the Midwest.
Why Heat Pumps, Why Now?
Homeowners are increasingly looking for efficient, cost-effective heating and cooling solutions, and incentives and tax credits make this the perfect time to upgrade. By becoming a go-to contractor for heat pump solutions, you can grow your business, build lasting customer relationships, and stay ahead in a changing HVAC market.
We’re Here to Help
- Homeowner Engagement Toolkit: Clear, ready-to-use materials to answer customer questions, explain how heat pumps work, and guide them through operation in every season.
- Climate-Specific Talking Points: Messaging tailored for both the northern Midwest (subzero performance) and the lower Midwest (mild winters and hot summers).
- Post-Installation “Now What?” Guide: Tips to help customers get the most from their system, reducing callbacks and building long-term trust.
- Business Growth Insights: Marketing and messaging strategies to position your company as a local heat pump expert and tap into the growing demand for energy-efficient comfort solutions.
Getting Started
Explore the toolkit, download homeowner resources, or connect with our team for custom marketing support and co-branded materials. Read our How to Use Guide to learn the reasoning and the why behind this new dashboard of resources. Then, click the links below to meet homeowners where they’re at and leverage your expertise to build confidence and turn skeptics into believers.
- Connecting with Homeowners
Give homeowners the answers they need to feel confident about choosing a heat pump. In this section, you’ll find resources to help you address the most common homeowner questions, explain why heat pumps are an ideal solution for the Lower Midwest, and share clear guidance for what customers should know after installation.
- Marketing Resources
Promote your heat pump services with ready-to-use marketing tools. This section provides resources to help you align with the Midwest Heating & Cooling Collaborative’s messaging, streamline your outreach, and present a polished, professional brand to customers.
- Contractor Learning Resource Hub
This is your go-to resource for continuing education, covering everything from installation best practices and troubleshooting tips to incentive program updates and sales training. These resources are designed to help you sharpen your skills, support your team, and strengthen your role as a trusted heat pump expert in your community.